Young Blonde Girl Wearing Black Lingerie

Market structure
The lingerie market at the turn of 21st century was driven by the advent of modern technologies and fabrics that help in designing innovative products such as laser-cut seamless bras and moulded T-shirt bras. Designers are putting greater emphasis on rich-looking fabrics, laces, embroideries and brighter, more daring colors.
The global lingerie market in 2003 was estimated at $29 billion. Bras accounted for 56 per cent while briefs represented 29 per cent of the lingerie market in 2005. The world’s largest lingerie manufacturer, Victoria's Secret, operates almost exclusively in North America. The European market is quite fragmented, with Triumph International and DB Apparel leading the market.