Plumpish Blonde Girl Wearing Pink Panties

Not long after, in the 1970s, a new chapter in women's taste opened. Women's undergarments became even more sexualized due to the ongoing sexual revolution.
In today's society, panties have become an item of great interest in themselves. Considered by some to be risqué, panties have caused the lingerie industry to take advantage of their erotic associations. Lingerie chains such as Victoria's Secret and Frederick's of Hollywood hold annual modeling shows to showcase new varieties of panties and other assorted lingerie.
A number of non-nude pornography websites are funded through selling photo sets of women and adult female teenagers (over age 18 or 21, depending on local laws) posing in panties and other lingerie. Fetishism and excitement from both genders surrounding women's panties has also become very common.