Young Blonde Girl Undresses From The Blue Underwear In The Museum

Women's undergarments began to emphasize the breasts instead of the waist. The decade saw the introduction of the bullet bra pointed bust, inspired by Christian Dior's "New Look", which featured pointed cups. The original Wonderbra and push-up bra by Frederick's of Hollywood finally hit it big. Women's panties became more colourful and decorative, and by the mid-1960s were available in two abbreviated styles called the hip-hugger and the bikini (named after the Pacific Ocean island of that name), frequently in sheer nylon fabric.
Pantyhose, also called tights in British English, which combined panties and hose into one garment, made their first appearance in 1959, invented by Glen Raven Mills of North Carolina. The company later introduced seamless pantyhose in 1965, spurred by the popularity of the miniskirt. By the end of the decade, the girdle had fallen out of favour as women chose sexier and lighter alternatives.
• 1970s to the present day
Underwear as fashion matured in the 1970s and 1980s, and underwear advertisers forgot about comfort and durability, at least in advertising. Sex appeal became the main selling point, in swimwear as well, bringing to fruition a trend that had been building since at least the flapper era.