Young Blonde Girl Undresses From The Blue Underwear In The Museum

Although worn for decades by exotic dancers, in the 1980s the G-string first gained popularity in South America, particularly in Brazil. Originally a style of swimsuit, the back of the garment is so narrow that it disappears between the buttocks. By the 1990s the design had made its way to most of the Western world, and thong underwear became popular. Today, the thong is one of the fastest-selling styles of underwear among women, and is also worn by men.
While health and practicality had previously been emphasized, in the 1970s retailers of men's underpants began focusing on fashion and sex appeal. Designers such as Calvin Klein began featuring near-naked models in their advertisements. The increased wealth of the gay community helped to promote a diversity of undergarment choices. In his book The Philosophy of Andy Warhol (1975), Andy Warhol wrote:
I told B I needed some socks too and at least 30 pairs of Jockey shorts. He suggested I switch to Italian-style briefs, the ones with the T-shaped crotch that tends to build you up. I told him I'd tried them once, in Rome, the day I was walking through a Liz Taylor movie – and I didn't like them because they made me too self-aware. It gave me the feeling girls must have when they wear uplift bras.
Warhol liked his Jockey briefs so much that he used a pair as a canvas for one of his dollar-sign paintings.