Cute Young Blonde Girl In The Red Bed With Pillows And A Teddy Bear

Morris Michtom saw the drawing of Roosevelt and the bear cub and was inspired to create a new toy. He created a little stuffed bear cub and put it in his shop window with a sign that read "Teddy's bear," after sending a bear to Roosevelt and receiving permission to use his name. The toys were an immediate success and Michtom founded the Ideal Novelty and Toy Co.
At the same time in Germany, the Steiff firm, unaware of Michtom's bear, produced a stuffed bear from Richard Steiff's designs. They exhibited the toy at the Leipzig Toy Fair in March 1903 and exported 3,000 to the United States.
By 1906 manufacturers other than Michtom and Steiff had joined in and the craze for "Roosevelt Bears" was such that ladies carried them everywhere, children were photographed with them, and Roosevelt used one as a mascot in his bid for re-election.
American educator Seymour Eaton wrote the children's book series The Roosevelt Bears, while composer John Bratton wrote "The Teddy Bear Two Step" which, with the addition of Jimmy Kennedy's lyrics, became the song "The Teddy Bears' Picnic".