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Pirelli Calendar 2012 By Mario Sorrenti
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The Pirelli Calendar is a trade calendar published by the Pirelli company's UK subsidiary. It has become an annual publication that dates back to 1964.
The calendar is famous for its limited availability, as it is only given as a corporate gift to a restricted number of important Pirelli customers and celebrity VIPs. The Pirelli Calendar is perhaps the world's only prestigious and exclusive "girly" calendar, featuring pictures generally considered glamour photography including artistic nudes.
Publication was discontinued after the 1974 issue as an economising cut-back in response to the world recession from the oil shock. It was resurrected 10 years later and has been published regularly since then.
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