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A variety of specialized cartilage piercings have since become popular. These include the tragus piercing, antitragus piercing, rook piercing, industrial piercing, helix piercing, orbital piercing, daith piercing, and conch piercing. In addition, earlobe stretching, while common in indigenous cultures for thousands of years, began to appear in Western society in the 1990s, and is now a fairly common sight. However, these forms of ear piercing are still infrequent compared to standard ear piercing.
Procedure
Ear piercing became commonly available in physician offices. Some of the earliest commercial, non-medical locations for getting an ear piercing appeared in the 1970s at Manhattan jewelry stores, although the overall commercial market was still in its infancy. By the 1980s, ear piercing was common among many women, thus creating a broader market for the procedure. Department stores throughout the country would hold ear piercing events, sponsored by earring manufacturers. At these events, a nurse or other trained person would perform the procedure, either pushing a sharpened and sterilized starter earring through the earlobe by hand, or using an ear-piercing instrument modified from the design used by physicians.