Brunette Girl Undresses Her Blue Tartan Dress On The Bar Stool In The Dark Room

Tartan has also been used by corporations in advertising campaigns. British Airways used a tartan design as part of its ethnic tailfin re-branding. This design, Benyhone (from Scottish Gaelic: "Mountain of the birds") was one of the most widely used designs, being applied to 27 aircraft of the BA fleet. The "Burberry Check", first designed in early 1920s, is an instantly recognisable tartan, known around the world.
Clever Victorian entrepreneurs not only created new tartans, but new tartan objects called tartanware. Tartan was incorporated in an assortment of common household objects such as snuffboxes, jewellery cases, tableware, sewing accessories, and desk items. Tourists visiting the Scottish Highlands went home with it, and Scottish-based businesses sent tartanware out as gifts to customers. Some of the more popular tartans were the Stewart, McDonald, McGregor, McDuff, MacBeth and Prince Charlie. Today tartanware is widely collected in England and Scotland.