Young Blonde Girl With A Wrist Watch Undresses Her Purple Shirt On The Rattan Furniture In The Backyard Garden

In 1959 Seiko gave an order to Epson (a daughter company of Seiko and the actual brain behind the quartz revolution) to start developing a quartz wristwatch. The project was codenamed 59A and by the 1964 Tokyo Summer Olympics, Seiko had a working prototype of a portable quartz watch which took part in time measurements throughout the event.
The first prototypes of an electronic quartz wristwatch (not just portable quartz watches as the Seiko timekeeping devices at the Tokyo Olympics in 1964) were made by the CEH research laboratory in Neuchâtel, Switzerland. From 1965 through 1967 pioneering development work was done on a miniaturized 8192 Hz quartz oscillator, a thermo-compensation module and an inhouse-made, dedicated integrated circuit (unlike the hybrid circuits used in the later Seiko Astron wristwatch). As a result, the BETA 1 prototype set new timekeeping performance records at the International Chronometric Competition held at the Observatory of Neuchâtel in 1967.
The first quartz watch to enter production was the Seiko 35 SQ Astron, which hit the shelves on December 25, 1969. One particularly interesting decision made by Seiko at that time was to not patent the whole movement of the quartz wristwatch, thus allowing other manufacturers to benefit from the Seiko technology. This played a major role in the popularity and quick development of the quartz watch, which in less than a decade was dominant in the watch market, nearly ending an almost 100 years of mechanical wristwatch heritage. The modern quartz movements are produced in very large quantities, and even the cheapest wristwatches typically have quartz movements. Whereas mechanical movements can typically be off by several seconds a day, an inexpensive quartz movement in a child's wristwatch may still be accurate to within half a second per day—ten times better than a mechanical movement.
After a consolidation of the mechanical watch industry in Switzerland during the 1970s, mass production of quartz wristwatches took off under the leadership of the Swatch Group of companies, a Swiss conglomerate with vertical control of the production of Swiss watches and related products. For quartz wristwatches, subsidiaries of Swatch manufactured watch batteries (Renata), oscillators (Oscilloquartz) and integrated circuits (Ebauches Electronic SA). The launch of the new SWATCH brand in 1983, was marked by bold new styling, design and marketing. Today, the Swatch Group is the world's largest watch company.