Young Blonde Girl Reveals In The Luxury Bed

The advertising expenditure for the average luxury brand is 5-15 % sales revenue. This rises to about 25 % with the inclusion other communication such as public relations, events and sponsorships.
Market size
The luxury goods market has been on an upward climb for many years. Apart from the setback caused by the 1997 Asian Financial Crisis, the industry has performed well, particularly in 2000. In that year, the world luxury goods market – which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage, handbags – was worth close to US$170 billion and grew 7.9 percent. The largest sector in this category was luxury drinks, including premium whisky, Champagne, Cognac. This sector was the only one that suffered a decline in value (-0.9 percent). The watches and jewelry section showed the strongest performance, growing in value by 23.3 percent, while the clothing and accessories section grew 11.6 percent between 1996 and 2000, to US$32.8 billion. North America is the largest regional market for luxury goods: unlike the modest 2.9 percent growth experienced by the Western European market, the North American market achieved growth just under 10 percent. The top ten markets for luxury goods account for 83 percent the market, and include the U.S., Japan, Taiwan, Germany, Italy, France, UK, Brazil, Spain, and Switzerland.