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Young Blonde Girl In Jacuzzi On The Terrace
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In 1955, the firm decided to market the pump, dubbed "J-300", as a therapeutic aid, selling it in bath supply shops. To generate a little publicity for the unknown product, portable Jacuzzis were included in the gifts given to contestants on TV's Queen for a Day. It was pitched as relief for the worn out housewife. When Hollywood stars like Randolph Scott and Jayne Mansfield began offering testimonials, the Jacuzzi whirlpool bathtub started to acquire its fame. Jack Benny was hired as a spokesman for Jacuzzi.
The J-300 pump was portable and could be placed in any bath enclosure. The medical community recognized the benefit of this product for their hydro-therapeutic programs. Physical therapists and orthopedists prescribed their use in clinics and in the home.
In 1968, Candido Jacuzzi brought to market the first self-contained, fully integrated whirlpool bath by incorporating jets into the sides of the tub. Dubbed the "Roman Bathtub," the jets used a 50-50 air/water ratio to improve the experience. The Jacuzzi became a symbol of a luxurious lifestyle. Hundreds of thousands of Jacuzzi portables were installed, both indoors and outdoors, at recreation centers and private homes. Hollywood celebrities began making personal use of them.
Despite its popularity, however, the whirlpool bath was still mostly a sideline at Jacuzzi Brothers. By far the bulk of Jacuzzi Brother's revenues came from sales of water pumps, marine jets, and swimming pool equipment.
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