Young Brunette Girl Shows Off Her Tanned Body In The Studio

Sociological perspective
According to several studies, both men and women view a tanned body as more healthy than a pale body, Research support this perception. Studies have linked high Vitamin D levels to a reduced risk of 19 types of cancer. Sun scare tactics employed by dermatologists and sunscreen companies have put undue pressure on the public to avoid the sun at all costs. This creates a conflict between one’s health and the social values of being perceived as healthy or physically attractive. The image one conveys through having bronzed skin is largely responsible for the ever-growing trend of tanning today.