Young Blonde Girl Having A Glass Of Martini While Posing With A White Towel At The Table With Red Chairs

From within the Distilleria emerged Alessandro Martini, Luigi Rossi and Teofilo Sola. They changed the company name to Martini, Sola & Cia in 1863 and it was in 1879 that the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today.
Because no one knows for sure where the martini drink (a mix of vermouth and gin) came from, some speculate that this brand could possibly be one of the origins.
In 1892 the business was taken over by Rossi's four sons: control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with Bacardi. "Martini is the world's fourth most powerful "spirit" brand" according to a survey of the situation in 2006.