Young Golden Blonde Girl On Rocky Beach

Social reasons why men may have preferred blonde women is that light hair color is a marker of youth. Since many Northern European children have blond hair, which darkens as they mature, blond hair could arguably be associated with youth and therefore, fertility. Blond as a color has also been associated with light and gold, things that people find attractive and desirable. Lighter color hair is usually more scarce or rare (exotic), arguably increasing its desirability.
Geographic distribution
Blond hair is most frequently found among the peoples of Northern Europe. The pigmentation of both hair and eyes is lightest around the Baltic Sea and their darkness increases regularly and almost concentrically around this region. Strawberry blond is a much rarer type containing the most amounts of pheomelanin. Blond hair is also found in Southern Europe, Western Europe, and Eastern Europe. Due to migration from Europe from the 16th to the 20th centuries, blonds are also found all around the world such as in North America, South America, Australia, New Zealand, South Africa, etc. A 2009 study found that light hair colors were already present in southern Siberia during the Bronze Age.