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Blonde Girl Reveals In The Black Underwear At Home
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In the UK in the 1970s, tight jeans gave briefs a temporary edge over boxer shorts, but a decade later boxers were given a boost by Nick Kamen's performance in Levi's "Launderette" TV commercial for its 501 jeans, during which he stripped down to a pair of white boxer shorts in a public laundromat.
The 1990s saw the introduction of boxer briefs, which take the longer shape of boxers but maintain the tightness of briefs. Hip hop stars popularized "sagging", in which loosely fitting jeans or shorts were allowed to droop below the waist, exposing the waistband or a greater portion of boxer shorts, briefs, or boxer briefs worn underneath. The chiselled muscularity of Mark Wahlberg (then known as Marky Mark) in a series of 1990s underwear advertisements for Calvin Klein led to his success as a white hip hop star and a Hollywood actor.
In January 2008 it was reported that, according to market research firm Mintel, the men's underwear market in the UK was worth £674 million, and volume sales of men's underpants rose by 24% between 2000 and 2005. British manufacturers and retailers claim that most British men prefer "trunks", or short boxer briefs. The director of menswear of major British retailer Marks & Spencer (M&S), which sells 40 million pairs of men's underpants a year, was quoted as saying that while boxer shorts were still the most popular at M&S, demand was easing off in favour of hipster trunks similar in design to the swimming trunks worn by actor Daniel Craig in the James Bond film Casino Royale (2006).
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